Up until Interbike last year, we had been pretty quiet about the brake power meter. I had collected a bunch of years worth of data during actual riding and we’d all been working hard, but mostly working quietly.
Then we went to Interbike, and things kind of exploded! No one had seen a brake power meter before, and our old clunky prototype was more than a head-turner when walking through the outdoor demo!
Pinkbike were one of the first in the industry to pick the story up. It was really exciting showing them something totally new for the first time–a real world-first!